WordPress is getting less and less cool. It is a 15-year-old software that has ruined itself due to its rigid geeky framework and its plug-ins.
On top of that, it is a playground for even high school hackers due to its weak cybersecurity foundation.
It is only a matter of time before the market shares of WordPress will decline.
Today, Growth-driven organisations understood that their website should do their maximum to attract and convert more leads into happy customers /members/ stakeholders.
Communication professionals who truly care about the user journey are ditching their WordPress and traditional platforms like Joomla, Drupal, Typo3, SiteCore...
Why WordPress sucks
Yes, WordPress represents around 30% of all websites on the Internet,
However, you should also consider the "hidden tax" of those WordPress/Drupal & co. websites:
Marketers rely on developers for simple website changes
Cybersecurity close to nothing
Frustrating redesign experiences
Unavoidable business expense with constant unstable CMS-related issues (typically the open source CMS or bad plug-ins of WordPress)
...
Here are the 6 weak points that should make you think twice before choosing WordPress, Point 6 is the most common and frustrating.
1. SEO
If you want articles optimized for SEO, WordPress is far from it. You need to install buggy SEO plugins, which creates more confusion and headaches.
2. Website management
Their websites look quite banal and similar. Déjà-vu effect.
If you want to stand out and if you need options for the design of individual pages, you need to hire senior developers
3. Data analytics
You do not have a view of the overall performance. All you have is Google Analytics with the same old analytics on page views and number of visitors.
4. Social media
You need third-party tools to maximize social sharing. You cannot monitor your social performance inside the CMS, meaning you need to buy extra software.
5. Email marketing
No native email marketing capabilities. Your email marketing and websites live in their own SILOs.
6. Cybersecurity
WordPress has the worst reputation in terms of cybersecurity: tons of vulnerabilities, security holes, and flaws in WordPress plug-ins and widgets. Any junior hacker can break your website and harm your reputation!
The key to a Great Website User Experience
A website’s design isn’t just about aesthetics, colors, and vanity. The interface is only one element of the overall user experience design of a website.
A great website design is about the entire experience someone has when they land on your site, from your navigation to your content, the speed of the pages, cybersecurity, SEO, data analytics around the website, etc..
Designing a great user experience is about being fully customer (user)-centric all through your website.
Therefore, your website Content Management System (CMS) must be a real User engagement platform instead.
Want a website to create more personalized, relevant digital experiences, and be fully user-centric?
At Symantra, we develop websites on the state-of-the-art CMSs. We build high-performing websites that transform your organisation, engage, convert prospects, and increase your revenues.
We deliver on time (6 to 12 weeks depending on the scope) and on budget.
Get in touch for your next website project: contact@symantra.com
More about our website expertise.
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